Generate MQLs for Finance Tech
Services
Lead generation - Linkedin - Creative Strategy
Platforms
Linkedin - Hubspot
Project results
13%
lead / click rate
$33
MQL CPA
Situation
Enterprise financial planning platform coming out of stealth mode adds their first inbound channels to their sales and marketing mix.
Challenge & Approach
- Leverage Linkedin to identify high-value prospects & facebook to retarget them with lead magnets
- Generate demand by identifying biggest pain points and missed opportunities that our target personas (CFO, CEO, VP Finance) suffered from in financial planning processes and leveraging them in prospecting ads.
- Construct persona specific Linkedin campaigns leveraging title, industry, seniority, and company size attributes to reach financial decision makers at series A-B companies to drive top of funnel leads via website traffic and linkedin lead ads.
Results
- Lead volume surges with a very healthy 13% lead / click rate on Linkedin
- Total average lead CPA of $55, with improvement towards $33 CPA over a month of optimization
- Integrate leads directly with hubspot CRM to facilitate smooth handoff to sales team
