6.5x Increase in Leads for Seven Starling - a PPD Therapy Solution

6.5x Increase in Leads for Seven Starling - a PPD Therapy Solution

Services
Acquisition - Facebook - Creative Strategy - Search
Platforms
Google - Facebook
6.5x Increase in Leads for Seven Starling - a PPD Therapy Solution

Project results

6x

Increase in leads

82%

Decrease in CPA

Situation

Postpartum therapy startup needs to dramatically slash cost per lead to elongate runway

Challenge & Approach

  • Refine paid search to become more efficient. Test into scaling on facebook
  • Pair symptom and informational search keywords with in-market audiences related to new motherhood

Results

  • 6.5x increase in lead volume
  • 82% decrease in lead CPA

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