77x ROAS on Snap, 33x ROAS on Reddit - on $71k of spend

77x ROAS on Snap, 33x ROAS on Reddit - on $71k of spend

Services
Growth marketing - measurement - analytics
Platforms
Snap - Twitch - Reddit - Spotify
77x ROAS on Snap, 33x ROAS on Reddit - on $71k of spend

Project results

77x

ROAS on Snapchat. $25k spent

33x

ROAS on Reddit. $46k spent

Situation

Custom gaming PC company has ambitious DTC growth goals and wants to grow beyond facebook and google advertising

Challenge & Approach

Scope, plan, and execute campaigns on Snapchat, Reddit, and Twitch.

  • Pull leading creative from tiktok and facebook that show the build process and buyer unboxings.
  • Target younger male demo, gaming interests, and PC gaming subreddits. Tailor copy to mimic organic reddit post headlines to increase CTR and engagement.
  • Send traffic to build-your-own PC page. 
  • High AOVs result in gigantic ROAS performance.

Results

Initial H1 2021 Results

Snap

  • $25k spent
  • $23 purchase CPA
  • ROAS of 77x

Reddit

  • $46k spent
  • $23 purchase CPA
  • 33x ROAS

Twitch

  • $36k spent 
  • $0.05 video view

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