2.2x Growth in DTC Sales - +2.9x increase in ROAS
Services
Social ads - creative strategy - UGC
Platforms
Facebook - Instagram
Project results
2x
YoY DTC Sales
3x
increase in ROAS
Situation
Collagen brand’s DTC channel battling rising CAC and decreasing sales in face of increasing retail outlet cannibalization, creative fatigue, iOS privacy changes
Challenge & Approach
Win new incremental customers, increase messaging variety, refresh creative in channel.
- Build out full-funnel prospecting, retargeting, retention campaigns.
- Increase creative testing throughput by utilizing messaging frameworks to address customer painpoints and desires - leveraging UGC heavily to increase ad engagement and site purchase.
- Increase diversity in ads - leaning into new collagen flavours, new UGC models, honing in on benefits related to hair, skin, nails.
Results
- 2.2x increase in attributable YoY DTC sales
- 2.9x increase in ROAS
- +7% increase in new customers while holding CAC flat
